Starting a business can feel like a monumental task, especially when you’re looking to enter a new market. Having the right guidance is crucial. We’re excited to introduce two of the brilliant minds behind the Your Guide to Building a Successful Startup in Canada webinar, who are dedicated to helping entrepreneurs turn their ideas into thriving ventures.
Dr. Maria Alejandra Jimenez: The Strategic Architect
With over 15 years of experience in marketing, communication, and business strategy, Dr. Maria Alejandra Jimenez brings a wealth of knowledge to the table. As a Senior Business Consultant at Kanovate, she’s an expert in the foundational work that makes a startup successful.
Dr. Jimenez holds a Master’s degree in Strategic Communication and a Doctorate in Administration. Her expertise isn’t just theoretical; she has a strong background in teaching and research at North American universities, and her consultancy work focuses on strategic planning, marketing, and business development. When it comes to building a robust business plan and the essential documents that strengthen your venture, she’s the expert you want in your corner.
Michel Mallou: The Relational Entrepreneur
Michel Mallou’s story is a powerful example of what it takes to succeed. A first-generation immigrant, he moved to Canada with his young family in 2004, starting from scratch and building his network one relationship at a time. He transformed his background in pharmaceuticals and health products into a global success story.
As the head of Westcoast Link Marketing, Michel has secured and grown partnerships with some of the biggest names in the world, including Costco, Walmart, Nestlé USA, and Amazon. His journey is rooted in a core belief: success is built on strong relationships, exceeding client expectations, and finding joy in the process. His guiding principle—”pray hard, work hard, play hard”—is a testament to the dedication required to build a business from the ground up.
Ready to Build Your Startup?
Both Maria and Michel are key speakers at the webinar, which is designed to help you prepare the crucial business insights you need to succeed in Canada. They’ll be focusing on the core business documentation that strengthens your performance and positions your venture for success in the Canadian market.
Bring your questions and your energy!
Stick around for our interactive Q&A session — your chance to get answers directly from our speakers.
Register Now –> https://lu.ma/c44j2xwn


